I always smile when I see the Gilbert Arenas "Impossible is Nothing" commercial on TV. I didn't know it was part of a larger worldwide Adidas campaign, however. Check out the Beckham, Messi and Arenas versions. Notice the excellent use of music; different in each case yet all with an inquisitive story-telling vibe.
And while you don't think of David Beckham as someone who's struggled with adversity, even his spot is gripping because it touches upon his personal bad judgement and the anguish that followed from acting unprofessional.
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