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HD DVD: Down For the Count

386px-Blu-ray_Disc.svg
The LA Times declares the format war over: Blu-ray wins. The tipping point for them was Warner Bros.' announcement that it would stop issuing hi-def movies in both formats and instead go with Blu-ray exclusively.

I predicted the same outcome almost a year ago. A big reason for Blu-ray's edge has been Sony's strength in compliments. Sony, with their cross-promotions on the gaming, movie, and PC fronts, had the clout to get others onside.

Warner's announcement on the eve of CES couldn't have been worse timing for Toshiba, Microsoft, and the rest of the HD DVD camp. First of all, it's CES. They can't hide. Second, they've had no time to figure out a positive spin for this -- and the very last thing they want is this year's CES narrative including "the year HD DVD died".

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Comments (46)

Haha.. Good prediction. My prediction is that Blu-Ray will end up like every one of Sony's other big formats. It's obviously the better (or at least bigger) format and they've done tons of cross-promotion but I don't think the market is there just yet. It's technology that leaves a bit TOO much growing room.

Anywho, I'm glad I didn't get an HD-DVD player. They still have some insane deals where you can get 5 DVDs plus box sets of your favorite movies and shows for FREE. It's all about content and Sony seems to have locked that down.

Still, I think Sony focuses on selling a premium product that is all about style and being on the cutting edge. Blu-Ray won't hit critical mass for a while because it's not really open to the masses. The players are very expensive and there's still not enough content to justify it.

HD-DVD may be pushed off to the side but Blu-Ray still has to contend with it's biggest obstacle: the format itself. I'd just feel better if it wasn't another Sony initiative. Their business practices in recent years haven't exactly made me feel warm and fuzzy inside. ;o)

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