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Facebook passes MySpace

For the first time, Facebook has surpassed MySpace in number of unique visitors. What's surprising here is that Facebook has had an onslaught of international visitors, but still lags MySpace heavily in the US.

The international popularity is unexpected since Facebook has not done localization (although they do offer translations of the English interface - far from ideal). MySpace, however, has offices around the world and has attempted true localization of their platform (MySpace Japan, for example).

This is great news for Facebook, but the prize is winning the US visitor battle. Why? That's where online advertiser dollars live.


facebookmyspaceap081.jpg

HatTip: TechCrunch.

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