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Predicting Churn

Elaine Warner over at Compete.com offers a glimpse of her company's tools and the insight analytics can provide. It appears that RIM owners are 3.7x more likely than the average internet user (and more likely than owners of other phones) to check out Apple's website.

Ok, you might be wondering how she figured out what kind of phone internet users have. Me too. She just observed the visitor behavior at the OEM sites and made some logical assumptions: if they did things only a phone owner would do, like click on "my-account", they were counted.



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This page contains a single entry from the blog posted on July 22, 2008 5:21 PM.

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